Lepusheng analyze the channels and brand of stationery industry for you

          Channel construction, the channel management are the problems which the manufacturers are bound to meet when cooperate with distributorsWith immature channels,manufacturers often have large dealers in terms of channel development.While most of the manufacturing enterprise have diversification of channels, including large supermarkets, department stores,stationery shop, stores, wholesale markets, and the own stores, etc.

           However, the disadvantages of the old distribution pattern sellers make the interests of the manufacturer has not been fully enlarged.The relationship between the manufacturers and sellers to stay in a simple trade relations,lack of a strategic cooperation interaction, the result is that the resources of both parties are not docking, and cannot achieve common brand market.The meaning of the channels change lies in the change from "simple profit relationship" to "strategic partnership". For a long time, stationery manufacturers rely on stationery distributors, wholesalers to sell their products, however,stationery dealers(the retailer) profit is low and the weak brand awareness leads to the products can't be better, also prove that the traditional dealers can never take this task to set manufacturer brand, because their sales concept is to sell best products,so they can't  promote a full range of products and take the brand show for the factory , and manufacturers in order to highlight own brand characteristic, finally achieving high additional profit growth, then they must promote a full range of products, rather than a single product.So this contradiction is unable to solve in a short time.

           In view of the present mainstream categories circulation channels of office supplies, such as stationery shops, shopping malls supermarkets, dealers and large stationery chain, seems they can't take on the task, in contrast, stationery wholesale market, it is obvious that the traditional stationery wholesale market also have bad environment, management, and lack of propaganda, these are not suitable for the rules of competition and firm growth, will eventually face innovation.But so far, no obvious phenomenon tells us, stationery wholesale market in a recession, instead, a lot of stationery manufacturing enterprises have grown up in batch at that time, reality as you can see, stationery wholesale market are changing from large stationery wholesale market to a oversize office stationery retail stores with Chinese characteristics, retail tenants also gradually became the office supplies manufacturer to establish a proprietary flagship store, it will eventually become the place with the battle between manufacturers directly.

           If stationery factory want to build and promote brand,then they should grasp something or to the development of stationery wholesale market.In brand building of the future, it should be popularized in channels.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Shopping guide: choose gift stationery should be "targeted"

         It is well known that some small stationery looks beautiful, but bad inside, because of the faulty product quality, fancy decoration is also a deception to consumers. Stationery products is especially the handheld devices for students , so that it is very important to choose good students stationery.It has relationship with the child's health.So the quality of the stationery gift is the primary consideration when choosing a stationery product, to choose brand stationery and regular store is the biggest safeguard.

         If we want to select good student stationery, then it is necessary to learn some relevant knowledge of stationery.Especially take stationery as a gift, so what to choose to present our best wishes?Lepusheng thinks we should choose according to the present purpose, there is no doubt that stationery products as gifts to send to the children means the biggest implication and hope them have a progress in study.So at the time when sending a gift stationery products, to have some proper care language, absolutely have more profound meaning than just thrown to the child.

         If  a pen means "give you a big help" ,then correction tape can have the meaning of wipe the wrong thing away;Or send a book, give children a different world, and more collection like pen or brush of four treasures are also common documented products.No matter which one to be stationery gifts, cultural articles are easy to give a good upward meaning.

         Gift stationery as a rising star in the gift industry, taken seriously by many stationery manufacturers in recent years,the more fashionable and colorful stationery packing and also the creative function.Stationery stores is to grasp the trend, take out many corresponding activities, let the sales to the next level.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Lepusheng correction tape NO.T - 90004 with ultrathin membrane

          As the change of the era, the demand of consumer is also gradually changing.In addition to the more and more beautiful appearance of the stationery products ,the good use of the product is also a part that consumer concern about.In order to meet the needs of the consumers,lepusheng has done lots of  innovations breakthrough on the traditional correction tools.Now lepusheng will recommend a small pure and fresh style correction tape in flat mouth to you, the PET belt core will make you comfortable when using it , the four colors means the four seasons of spring, summer, autumn and winter that will give you different feelings:

           The theme of spring with green lake,see the fresh green color ,it means initiation of everything, very energetic.The design of flat mouth allows you to experience the difference between the traditional correction tape. And make it more smooth.The bright color will ornament your table, there is no need a plants ,only put it on your desk is enough !

            The bright blue is representative of the summer,of course the beautiful color is more popular.Different from the traditional warm color, cool color can give you a little cool in the summer.There is a PET core of ultrathin membran that make you use more smooth,and from outside to inside,it is always delicate, the details of it will make you feel the remarkable process.

            Let the yellow color represent the cool autumn, like the color of the leaves,it brings a little cool, and also a little emotional appeal.The breath of autumn will permeate in the little thing in your life, don't you think it is a little romantic.And it also emphasize the theme of autumn with the yellow card board design.

 

            How come there are spring, summer, autumn but without winter? For those collector, it is essential! Lepusheng has all kinds of correction tapes in different themes for your collection.For more information about our correction tapes,you are welcome to pay close attention to Lepusheng stationery.    

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Best-selling correction tape:LPS excellent value 965 with 3 * 12 m

          What are the elements in a best-selling stationery products?Lepusheng has the summary as follow: practical,comfortable,simple model, affordable, and so on.In addition, these best-selling correction tape have accumulated a lot of evaluation,because they are well-established,then consumers will buy peace of mind, and this also can be a kind of invisible promotion.

          For a long time, Lepusheng brings a lot of beautiful and creative design of correction tapes for our cunsumers, while the comfortable use is always our aim, so that our design won the love of consumers, then, what kind of correction tape is the representative among the most distinctive ones?Let's enjoy together to see the best-selling stationery:

         Lepusheng 965 correction tape,is the classic and popular king that with fashionable and cocise design but not simple, and it also a high quality of correction tape that you are worth it!

         The modelling is more accord with ergonomics, embodies the perfect design concept,you will feel it more convenient when using it so that you must love it.

         With the transparent design ,you can see the actual capacity of it.And the smooth shape can show elegant appearance.

         The set of 3 correction tapes with large volume of 36M can make it use longer.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Best-selling correction tape:LPS excellent value 965 with 3 * 12 m

          What are the elements in a best-selling stationery products?Lepusheng has the summary as follow: practical,comfortable,simple model, affordable, and so on.In addition, these best-selling correction tape have accumulated a lot of evaluation,because they are well-established,then consumers will buy peace of mind, and this also can be a kind of invisible promotion.

          For a long time, Lepusheng brings a lot of beautiful and creative design of correction tapes for our cunsumers, while the comfortable use is always our aim, so that our design won the love of consumers, then, what kind of correction tape is the representative among the most distinctive ones?Let's enjoy together to see the best-selling stationery:

         Lepusheng 965 correction tape,is the classic and popular king that with fashionable and cocise design but not simple, and it also a high quality of correction tape that you are worth it!

         The modelling is more accord with ergonomics, embodies the perfect design concept,you will feel it more convenient when using it so that you must love it.

         With the transparent design ,you can see the actual capacity of it.And the smooth shape can show elegant appearance.

         The set of 3 correction tapes with large volume of 36M can make it use longer.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Stationery enterprises need to integrate to cater to the market demand

           In recent years,stationery industry develops rapidly, but also exist some problems in the rapid development.The homogeneity stationery products is bad for the overall development ofstationery market.To break the deadlock,manufacturers need to meet the demand of market , to have integration of resources.

          The demand levels is still multiple

          For the view that stationery industry faces with the differentiation, many companies say, demands of stationery market is still multiple.Such obvious differentiation is not so easy to form, the whole of China also has a lot of demand for stationery level, there is still a lot of space for different quality of stationery,so it is not so fast to form the situation of monopoly .

          The threshold of the stationery industry is not very high, is not an obvious of the product differentiation.Due to the particularity of stationery industry and stationery product, the product differentiation and the personalized won't appear too obvious.This is also one of the reasons that the copies exist.

          Stationery industry has a new division of labor and integration

          As consumer pursuit of brand stationery, more and more stationery manufacturers are no longer blindly sell cheap products, to attach importance to brand shaping, build of the product.This causes the manufacturers which developped too late being phased out.However, with the increase of the demand of the market for stationery products, or there will not be eliminated in the future, but the integration of resources.As the division and integration of the  industry, some unlicensed production factory can only responsible for production, stick a card for other enterprises.

          OEM is not strange to many small and medium stationery enterprises, many factories are OEM for overseas brands.In the bad environment of foreign trade today, to expand the domestic market also is not easy for them, so to be OEM for other big factory also can yet be regarded as a development road.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

How do small and medium stationery enterprises expand the influence of their brand

        There are quality assurance and technical support in the current stationery market from regional to national,while complete brand strategy planning is indispensable.Brand represents the image of the enterprise,it is also the bridge that can make it communicate with consumer directly, if you want to win the trust of consumers in the first time, brand building is indispensable.

    
          If small and medium-sized enterprises want to get the success of the brand in the market,they should not only pay more attention to the products or product features in marketing, but also should pay more attention to the customer's experience.The construction of the brand can no longer led by the company or Marketing Department, this process must be integrated into the customer's opinion, also require the participation of employees, because they need experience.Only the quality of the product growing up,then the great brand will follow.So what should small and medium stationery enterprises pay attention to enlarge the influence of the brand ?

        One,determine the brand attributes

       To make your brand have positive attributes, such as "changing the world" or "happiness", etc., but not from the angle of the competition.Imagine it ,you don't buy the things that just because the enterprise win in the competition,right?This is not a reason to persuade consumers to spend.If you want to win in the competition, and create exciting brand, then you don't have to make this brand in your desire to beat your opponent.

       Two, get the brand positioning

       For positioning.It is not an easy thing to find a correct position and spread it.However, many companies have tried a variety of product positioning, because they are afraid of being constrained by a particular market segment, but covet the whole market.For example, Lepusheng focus on the research and development of stationery production such as correction tape ,correction fluid and so on, assuming that each stationery involved,then i may not have the special, fine features today.So enterprises can do specialization to have a positioning.

       Three, find the brand characteristic

       There are a lot of product description will be "quality is good, easy to use", etc., this description can be used by almost all products,it can be said thay homogeneity slogan can make your description useless.So you should find out the product characteristics, then describe it, then have a narration to the consumer.

       Four, expand information of the dissemination

       Once the brand positioning information is the perfect,then it should be injected into the whole company.In many companies, people believe that as long as they issued a press release or put ads, the whole world will understand these information.Actually otherwise, sometimes even the employees can not fully understand it.To ensure that every employee, especially the first line of the employees understand the brand strategy and positioning information.

       Five, pay attention to public relations

       Many stationery companies spend money to advertise, trying to build brands.When it comes to brand positioning, the more money may be worse instead, because lots of money tend to do stupid things,just like to pay big money to sponsor super game.Brand is built on the evaluation that others give you, rather than based on the description of the puff.If you have a perfect product, and someone willing to spread,then people will make a high praise to you.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Stationery enterprises can actively explore stationery gift market

          Since ancient times, there are extensive and profound gift culture in China, in the domestic market there are also a huge gift market.This is the reason why more and more stationery enterprises rush into the gift market.It can be showed in some stationery exhibitions recent years, lots of  partial businessman are not large purchaser of office stationery, but they are very interested in stationery because they see the stationery as a gift, especially those sold to Japan and South Korea they particularly attach importance to the beauty of the gift .

          In South Korea, for example, it is different between China and Korean on gift-giving habits , China pay attention to face human feelings, while South Korea is only pay attention to daily etiquette, amd the practicability.This is the reason why more and more original middlemen used to buy stationery products as gift, they deeply understand Korean cultural habits, and put stationery products as gifts to meet the demand of the local market.Emphasize the practical function is the first condition of choosing gifts, just think of selective and valuable gifts can not be sold out for the unusefulness , then the meaning of this gift must be lost.In the modern, stationery with exquisite packaging, complete variety, excellent function and reasonable price, can not only be the good assistant in your daily learning and in the office, but  also a great gifts for family and friends.Strong practicability, high use degree and gift stationery set to cater to the needs of modern life.

           Stationery market rush into the present market, make more and more enterprises realize that if you want to open market rapidly with your products in the domestic, you must set up your own domestic brand.At present there are three deficiencies exist in our country, on the connotation of the brand, although there are so many stationery brands, it lack of value orientation support;On the brand architecture, it lack of the support of corresponding city and the enterprise level;On the performance of brand ,it lack of professionalism of execution, consistency, and innovative.

          Gift industry is a booming developing and potential industry.Actually it  is a kind of expression that stationery enterprises get into the high-end gifts markting, and it is also one of the upgrades that product develop to a certain stage, stationery gift, need to base on good quality and design, and successful gifts marketing needs the powerful brand, when the enterprise has a certain brand strength and production capacity, then the gifts can be in  the best effect.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Is correction tape poisonous?

          The CCTV news exposes that correction fluid exists the hidden danger of benzene is  exceed . Many consumers are afraid of it .Then also be afraid of  correction tape,too.There are many consumers always have the question that whether the correction tape is poisonus,here Lepusheng will give you the answer.

           Most of the correction tape are eligible

           Varied from the market,we can see lots of kinds of fashionable correction tape,they are more popular with consumers, the price are from a few yuan to 10 yuan, the shape are in animals, mushroom, camera and so on.The lovely model attracts students the most.It is more convenient to correct when using a correction tape,and also it can be neat and beautiful, because the tastes feels light and the composition is safe, many parents prefer to let the children use the correction tape.The main components of the correction tape is the titanium pigment, resin, polystyrene, self-adhesive, smooth glassine paper mainly.The function of the titanium pigment is covering, resin and self-adhesive provides viscosity, parts of them also specified no benzene.

           Then is correction tape really safe?According to the inspection report of suzhou daily recently, it shows that 99% of the correction tape stationery is a safe and available, suzhou quality inspection by the physical and chemical of ministy Ding Hongliu is introduced, the current mandatory national standard GB21027-2007 general requirements for safety of the school supplies and halogenated hydrocarbon shows that benzene content of related products should be strictly controlled, which regulates the benzene product no more than 10 mg/kg, halogenated hydrocarbon, shall not be checked out.From suzhou city product quality supervision, it can be seen that the current popular correction tape is relatively safe.

          The suggestion of choose and buy regular products

          Lepusheng stationery reminding consumers, although most of the correction tape is safe, there are some bad products may contain excessive amounts of benzene, it can cause chronic damage to liver, kidney, etc, even lead to leukemia.Soluble substance of lead and chromium will do harm to human body, if there are excessive lead ,then it will  damage our nerve, hematopoiesis and reproductive system,especially to children, it can affect children's growth and intelligence.So when choosing correction tape, we suggest that consumers buy regular student stationery,and must check whether the product has detailed the main ingredient, warranty, manufacturer information, standards and the matters needing attention and so on.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

How do stationery enterprise strengthen the cultural construction

          The development of stationery industry brings competition to the market,and  the change of consumption idea also let consumers tend to brand stationery.To the lots of stationery manufacturers ,firstly they should create a harmonious enterprise, and harmonious enterprise should strengthen the construction of enterprise constantly, because the center of the enterprise culture is to create human-oriented, team spirit and the harmony inside and outside, only the good enterprise culture construction,then they can achieve harmony both on internal and external .

          One, strengthen cultural construction

          The internal and external conditions in the process of production and operation tostationery enterprises , they should create a good internal and external environment to make the enterprise and the objective environment into dynamic balance.So what is the external and internal environment of enterprises means?It is the  relations that enterprise should do well in all aspects, and the external environment includes guest relations, trade relations, community relations, government relations, media relations, etc;Internal environment is mainly refers to employee relations.Maintain good relationship with customers is important connotation of enterprise culture;To properly handle the relationship between suppliers and also conducive to enterprise sales smoothly of the stationery products;Maintenance of community environment;To deal with the relationship between the government and are companies such as the direction of the efforts to create a good external environment.At the same time, if it is  is bad between the employee, then it is related  more to the merits of the enterprise culture construction.Therefore ,pay attention to improve employees' benefits, at the same time respect employees' personality;Second,we should promote two-way communication.

         Two, strengthen the enterprise values

         Values are the core of enterprise culture,and also the enterprise organization and the basic idea of philosophy.The establishment of the values is the choice of determining the nature, objectives, management in the enterprise organization ,and also the history accumulation of successfully doing in business , it determines the basic direction of the enterprise management behavior.

          Firstly, people-oriented, and greatly developing enterprise human resources

          Corporate culture is the management theory based on people-centered , it  the respect the personality of the worker, the premise of labor value, dignity and rights, therefore, fully arouse the enthusiasm of people is the key to the rise and fall of the enterprise.First ,we must establish the host status of the worker in the enterprise, and then the respect for human dignity, the rights and value, meet the needs of the people, arouse the enthusiasm of the people, once again,we should pay attention to the development of human resources, strengthen staff training, give employees a more space for development.

           Secondly, the customer is supreme, and the realization of win-win situation between enterprise and customer

           Customer first is an important principle of shaping corporate values.Wal-mart, the principle of "customer first" is a household name, its two rules: "the customer is always right" and "if wrong, please refer to the first", in the wal-mart's philosophy of customer relationship, customer is the "boss" , wal-mart's refund policy without any hesitation, to ensure that every customer has no trouble back at home.

           
           Thirdly, democratic management, building a harmonious business relationship

           Enterprise culture construction is the psychological interaction process of enterprise managers and staff , they communicate ideas through a common experience,and the common perception , communicate feelings, achieve the goal of building excellent enterprise culture.Therefore, internally to build a harmonious enterprise interpersonal stick to four principles: principle of two-way information interaction - mutual transmission;Balance principle - adhere to the equality and mutual respect;Integration principle - under the overall planning, the relevant part of the communication process for effective comprehensive principle;Effective principle - through the communication and action to achieve the desired effect.In external there are also four principles: effectiveness principle - timing spread in time;Moderation principle - refers to grasp the unfinished, don't too much;Principle of authenticity - propaganda to be practical and realistic, to tell the truth, not against the facts, overblown.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

How do stationery enterprise strengthen the cultural construction

          The development of stationery industry brings competition to the market,and  the change of consumption idea also let consumers tend to brand stationery.To the lots of stationery manufacturers ,firstly they should create a harmonious enterprise, and harmonious enterprise should strengthen the construction of enterprise constantly, because the center of the enterprise culture is to create human-oriented, team spirit and the harmony inside and outside, only the good enterprise culture construction,then they can achieve harmony both on internal and external .

          One, strengthen cultural construction

          The internal and external conditions in the process of production and operation tostationery enterprises , they should create a good internal and external environment to make the enterprise and the objective environment into dynamic balance.So what is the external and internal environment of enterprises means?It is the  relations that enterprise should do well in all aspects, and the external environment includes guest relations, trade relations, community relations, government relations, media relations, etc;Internal environment is mainly refers to employee relations.Maintain good relationship with customers is important connotation of enterprise culture;To properly handle the relationship between suppliers and also conducive to enterprise sales smoothly of the stationery products;Maintenance of community environment;To deal with the relationship between the government and are companies such as the direction of the efforts to create a good external environment.At the same time, if it is  is bad between the employee, then it is related  more to the merits of the enterprise culture construction.Therefore ,pay attention to improve employees' benefits, at the same time respect employees' personality;Second,we should promote two-way communication.

         Two, strengthen the enterprise values

         Values are the core of enterprise culture,and also the enterprise organization and the basic idea of philosophy.The establishment of the values is the choice of determining the nature, objectives, management in the enterprise organization ,and also the history accumulation of successfully doing in business , it determines the basic direction of the enterprise management behavior.

          Firstly, people-oriented, and greatly developing enterprise human resources

          Corporate culture is the management theory based on people-centered , it  the respect the personality of the worker, the premise of labor value, dignity and rights, therefore, fully arouse the enthusiasm of people is the key to the rise and fall of the enterprise.First ,we must establish the host status of the worker in the enterprise, and then the respect for human dignity, the rights and value, meet the needs of the people, arouse the enthusiasm of the people, once again,we should pay attention to the development of human resources, strengthen staff training, give employees a more space for development.

           Secondly, the customer is supreme, and the realization of win-win situation between enterprise and customer

           Customer first is an important principle of shaping corporate values.Wal-mart, the principle of "customer first" is a household name, its two rules: "the customer is always right" and "if wrong, please refer to the first", in the wal-mart's philosophy of customer relationship, customer is the "boss" , wal-mart's refund policy without any hesitation, to ensure that every customer has no trouble back at home.

           
           Thirdly, democratic management, building a harmonious business relationship

           Enterprise culture construction is the psychological interaction process of enterprise managers and staff , they communicate ideas through a common experience,and the common perception , communicate feelings, achieve the goal of building excellent enterprise culture.Therefore, internally to build a harmonious enterprise interpersonal stick to four principles: principle of two-way information interaction - mutual transmission;Balance principle - adhere to the equality and mutual respect;Integration principle - under the overall planning, the relevant part of the communication process for effective comprehensive principle;Effective principle - through the communication and action to achieve the desired effect.In external there are also four principles: effectiveness principle - timing spread in time;Moderation principle - refers to grasp the unfinished, don't too much;Principle of authenticity - propaganda to be practical and realistic, to tell the truth, not against the facts, overblown.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

How do stationery enterprise strengthen the cultural construction

          The development of stationery industry brings competition to the market,and  the change of consumption idea also let consumers tend to brand stationery.To the lots of stationery manufacturers ,firstly they should create a harmonious enterprise, and harmonious enterprise should strengthen the construction of enterprise constantly, because the center of the enterprise culture is to create human-oriented, team spirit and the harmony inside and outside, only the good enterprise culture construction,then they can achieve harmony both on internal and external .

          One, strengthen cultural construction

          The internal and external conditions in the process of production and operation tostationery enterprises , they should create a good internal and external environment to make the enterprise and the objective environment into dynamic balance.So what is the external and internal environment of enterprises means?It is the  relations that enterprise should do well in all aspects, and the external environment includes guest relations, trade relations, community relations, government relations, media relations, etc;Internal environment is mainly refers to employee relations.Maintain good relationship with customers is important connotation of enterprise culture;To properly handle the relationship between suppliers and also conducive to enterprise sales smoothly of the stationery products;Maintenance of community environment;To deal with the relationship between the government and are companies such as the direction of the efforts to create a good external environment.At the same time, if it is  is bad between the employee, then it is related  more to the merits of the enterprise culture construction.Therefore ,pay attention to improve employees' benefits, at the same time respect employees' personality;Second,we should promote two-way communication.

         Two, strengthen the enterprise values

         Values are the core of enterprise culture,and also the enterprise organization and the basic idea of philosophy.The establishment of the values is the choice of determining the nature, objectives, management in the enterprise organization ,and also the history accumulation of successfully doing in business , it determines the basic direction of the enterprise management behavior.

          Firstly, people-oriented, and greatly developing enterprise human resources

          Corporate culture is the management theory based on people-centered , it  the respect the personality of the worker, the premise of labor value, dignity and rights, therefore, fully arouse the enthusiasm of people is the key to the rise and fall of the enterprise.First ,we must establish the host status of the worker in the enterprise, and then the respect for human dignity, the rights and value, meet the needs of the people, arouse the enthusiasm of the people, once again,we should pay attention to the development of human resources, strengthen staff training, give employees a more space for development.

           Secondly, the customer is supreme, and the realization of win-win situation between enterprise and customer

           Customer first is an important principle of shaping corporate values.Wal-mart, the principle of "customer first" is a household name, its two rules: "the customer is always right" and "if wrong, please refer to the first", in the wal-mart's philosophy of customer relationship, customer is the "boss" , wal-mart's refund policy without any hesitation, to ensure that every customer has no trouble back at home.

           
           Thirdly, democratic management, building a harmonious business relationship

           Enterprise culture construction is the psychological interaction process of enterprise managers and staff , they communicate ideas through a common experience,and the common perception , communicate feelings, achieve the goal of building excellent enterprise culture.Therefore, internally to build a harmonious enterprise interpersonal stick to four principles: principle of two-way information interaction - mutual transmission;Balance principle - adhere to the equality and mutual respect;Integration principle - under the overall planning, the relevant part of the communication process for effective comprehensive principle;Effective principle - through the communication and action to achieve the desired effect.In external there are also four principles: effectiveness principle - timing spread in time;Moderation principle - refers to grasp the unfinished, don't too much;Principle of authenticity - propaganda to be practical and realistic, to tell the truth, not against the facts, overblown.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)