Stationery enterprise should strengthen channel management with the mutations of brand

        The development of stationery industry in China  has a long  history, with the maturing of the industry, the pattern change of stationery industry  bigger and bigger.In the time of the channel , how to find channels is particularly important.

 

        When there is a goods-fleeing ,then finally the price system will be chaotic ,so that the effective management of channel transregional is the premise and necessary condition,then it can powerfully strengthen the channel management.

        First, unified manage to the channels

        As the market is small, companies should solve the conflicts  between companies and middlemen, unified policies of an enterprise, set up the service standards, for examplle ,  in order to quickly open the market, some stationery manufacturers choose  two or more general agent in the early period, our products,while between the two general agents,there is often a vicious price competition, so that it will appear  the situation that the market development  is not ideal though in the high brand awareness.Of course it needs management between factory and business,if they want to prevent goods-fleeing ,they should should strengthen patrol,and strengthen training to  prevent fall goods , to establish a rewards and punishments measures, by combining the humanized management and institutionalized management, so that cultivate the most suitable  relationship between manufacturers for enterprise development.

          Second, the channel professional management of customer data

         It's a  laborious chore for the terminal development , there are numerous branches, wide distribution areas , scattered sales, management difficulties, if we take all the matters in a time to manage thousands of consumers then the level of management  will be inefficient.So to establish a scientific ,orderly and focused management strategy is very practical for enterprises.

         Stationery company set up a management tool of ABC based on customer's distribution, business area and sales is a commonly way. Generally demands are:visits once a day for the class A customer , visit three times a week for class B customer , and visit once a week for the class C customer .Take different strategies for different levels of customer , so that there is a synchronous development of effective and elaborate.

         Third, the effective management of goods-fleeing

         To the transregional behavior of the market,stationery enterprises should see the real and resolutely crack down.No matter it's enterprise marketing or  personnel behavior, they should be punished severely according to the severity of the event. Only when the market in a stability, then the price will be stable, and the marketing staff can focus on their work, to recognize the compensation system of distribution according to work,so that  the market can have a healthy marketing environment,and the enterprise can continue to promoting  the  developed markets as long as possible ,at the same time, through the market promotion and the renewal of the product structure,the product life can cycle  within the enterprise, and finally the enterprise can be in an impregnable position in the intense market competition.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Lepusheng stationery gives you some tips for fun in the office

         Office stationery exist everywhere in our daily life, in addition to the student groups,  white-collar worker is the "regular" with the stationery, and with the increase of stress in our life, an increasing number of white-collar workers began to "pursue" the office stationery, in serious office environment, it is the pursuit  of office white-collar that  use creative stationery to ornament each inches of space, each product, and  create a comfortable, lively, healthy and progressive work environment .Lepusheng stationery will give you some tips.Then how to choose the unique creative stationery, but never break the demand of being concise and practical ,and also contain lively and cute feel just like  students stationery,then give some vivid fun  for the serious office environment .

          "Green plans" are preferred

          The most  dynamic products on your office desk must green plants, I don't know since when, green pottings became "professional  plant  in the office".A green potting became the brightest scenery on the office desk of white-collar workers .In addition to adorn the desktop,it can also alleviate the fatigue effect  in serious office environment.So many stationery manufacturer start to work on the "plant",see the creative potting pen sells well online is also derived from this element.Those creative pens in the shape of small pots are so life-like that you can't distinguish it is a real pot or not . Polymer clay color pen is the same, see, these colorful flowers turned out to be the creative pens, isn't it interesting?

          Little savings is "love"

          A business card, a needle, and a small tape which are everywhere on you desk ,hey,hurriedly give them  a "home".Those stationery with the function of store are also the favourite of a lot of white-collar workers .Lepusheng stationery thinks that stationery design ideas should appear creative, and improve our life in a variety of ways , to grasps this attitude and Lepusehng  combined with the market demand, and provide two kinds of correction tape with the function of store for the consumers .They are correction tapes ,and also can be a small store  box.See ,this is a correction tape with two kinds of  functions ,and the beautiful appearance design can also light up your desktop, don't you think they are interesting !

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Statioenry industry should plan ahead to avoid the PR crisis

         The event of "See you Monday"  happened recently, the crisis makes a part of the  PR teams confused.While for the stationery industry,this public relations crisis also exists.Especially in the Internet age, many merchant  are  involved in electronic commerce more or less , it would be easier to let them involve in the crisis .As the  improving standard of students stationery and the care of consumer  to the products' safty and quality, the stationery manufacturers should  plan ahead and prepare for  the crisis.

        To produce quality products to avoid crisis

        As hot words in the network saying "do not things will not die, to the manufacturers, in strict accordance with national production is an important premise to ensure products' quality, and also the the effective method to avoid crisis.Due to lower the threshold of the stationery industry, there are many stationery  products which is the so called " 3 withoutin" in this industry,and finally it will make a lot of  disputes.Quality is the the key to winning , in the  environment  of competition ,numbers of manufacturers take improving the quality of stationery products as the goal ,and it is very important to assure the quality .Especially for the more attention of  parents  to the safty and the quality of student stationery,if the stationery manufacturer cannot hold assure the  quality , that means they are burning  their way.

        Positive response to the public relations crisis

       If necessary, when the true public relations crisis happened , the most important way is not escape from it, but  quickly open it in  no reservations, there is no doubt that instead of letting the public , we should open it to avoid  the coming hot wind of suspicion , especially can effectively stop the "bombardment" of the  media.In front of the "bad news", the enterprise should take the responsibility for it , and don't shirk.In addition, in the face of the "scandal" ,we should do something, if  the product is unqualified  by inspection , manufacturers of production should take some corresponding measures to improve standards and implement it , since the apology is accepted,that means that the arrival of a second chance, this will make the repair process into the third opportunity of  theory .

        To establish the plan of  crisis prevention 

        To nip in the bud, to establish the plan of  crisis prevention ,it is  better to plan ahead than making effort at the last moment  .Plan your work is not only to ensure the quality of the product production, to set of  plan to prevent  the crisis is the "bible" of  response  timely to  special event .Reasonable regulations for each external declaration, will not make enterprises  lost concentration at moments of crisis.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Shopping guide for "wild kid", Selection of stationery must be "technical"

         When face with such many kinds of beautiful and colorful stationery products, do you know how to choose the most appropriate one?Many consumers think, to choose good stationery products seems "there is no technical content", in fact ,it is not right .Recently, CCTV reported anexperiment on cultural and educational supplies in quality supervision and inspection center ,the experiment object is the ball-point pen cap which students commonly used , the conclusion is that the small holes on the cap can help at a crucial moment .If they don't remind, many consumers donot necessarily notice it , especially for the young parents who spoil children,and  let their  wild children  to choose stationery with their minds,they don't  listen into the opinions of others, if the parents can analysis the advantages and disadvantages of it , then it will  give their children the right guidance, so that they can learn more about the common sense. So it is very important to have a pair of eyes that can select  good stationery .

         For a long time,Lepusheng stationery also have set up a related stationery science column which hopes  more and more consumers can focus on it and  learn more. The following are some tips the Lepusheng stationery  shared for you to  choose good stationery :

         It must have a hole on the cap of your pen : since a lot of "wild kids" like biting pen, and it is easy to fall into the throat,so that  the body on the cap needs to have a continuous air passage of at least 6.8 mm2, and should be at room temperature under the maximum differential pressure of1330 mpa and minimum ventilation must be 8 litres/minute. Any pen cap which meet this condition is considered that will not  lead to the danger of suffocation.

        Scissors can't be sharp:what can we do  when  "wild kids" suddenly have a bad emotion and get mad in manual class , so students must  use scissors which  the top are circular arc form, if they are  too sharp, it's easy to let people get  injured.

          Aroma stationery: some experts pointed out that the stationery fragrance comes from a variety of flavor, the main content are the benzene and formaldehyde which are the  kind of volatile chemicals, when inhaled by a child, their mucosa will be stimulated due to  the mucosa  is tender, so that it is easy to cause  symptoms of allergic rhinitis.

         Fancy stationery: nowadays many stationery on the market is much too fancy, these good-looking stationery are coated with a layer of paint that make it seems colourful.Some students have the habit of biting when using the stationery .The  toxic and heavy metals which hidden outside the stationery  such as lead , it is easy to get  into the body  through these behaviors, then produce chronic lead damage to the body.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Lepusheng stationery science: how to identify quality of student stationery?

         Stationery is a common office supplies, with the development of the society, the design of the stationery is becoming  more and more , all kinds of design and color stationery emerge in endlessly, in the dazzling stationery market, how do consumers   identify the most suitable stationery  for students  quickly is particularly critical.Here ,Lepusheng stationery will  share with you, how to identify  the quality of the students stationery?

        First ,product indicators.When buying  products, we usually pay attention to the composition of the product, so which element in the stationery products we should pay attention?

        1. The content of free formaldehyde, formaldehyde.Formaldehyde is recognized as a kind of carcinogenic substance, in the student stationery ,prodects which contain free formaldehyde mainly are adhesive (such as glue, liquid glue, etc.);And students pen bag fabric and accessories contains formaldehyde.In the process of adhesive products, formaldehyde is usually used as one of the  raw materials  for polycondensation reaction, due to the reaction is not completely ,they are free in adhesive products;And formaldehyde  in the student bag, pen bag fabric and accessories mainly comes from some textile auxiliaries which  contains formaldehyde.

       2. Total volatile organic compounds.Eeffects of the volatile organic compounds (VOC) to the health can be divided into three types: one is the smell and senses, including sensory stimulation, feeling dry;Second, the mucosa stimulation and other pathological problems  caused by systemtoxicity , stimulate the respiratory and eye mucous membrane, nasal mucosa, skin, etc., VOC easily through the blood - brain barrier,then lead to the central nervous system be restrained, make the person produces headache, fatigue, drowsiness and uncomfortable feeling;The third is genetic toxicity and carcinogenicity.

       3. The benzene, toluene and xylene.Benzene, toluene, xylene is benzene series, they have big toxicity of harmful substance to human body.Our current standard "GB21027-2007 student supplies safety requirements" in regulation: benzene in correction  products (including the correction fluid, correction pen and correction tape) shouldn't  exceed 10 mg/kg in the residues when it's making for solvent  ;Toluene and xylene in adhesive  should not be more than 10 mg/kg when it is making for  solvent  , and solvent adhesive are not allowed to do with benzene .

        Second, the hint of choose and buy.Lepusheng stationery give you some tips of choose and buy:

        1. Check the logo, see packaging.Product instructions can use tags, labels, packing specification, instruction and so on,you can used one or more at the same time, its contents must indicate: manufacturer's name and address, product name, specifications, etc.

        2. Choose famous brand,see the  manufacturer.Consumers should buy the products  in the large department stores, supermarkets;Avoid choosing and buying in the  stores around or on the street and the school, at the same time you should pay attention to save the paper.

        3. Check the appearance, look at the work.Students stationery varieties on the market at present have great variety and in different grades, the price difference ,too,and also the  big gap between the workmanship and quality.Be careful ,we should not to  choose and buy stationery of shoddy workmanship or the products in  low price;At the same time we also can't buy the kind of exercise books or paper  which seems  very white .

        4. To smell the smell, choose design and color.If the student stationery sends out a stimulating smell, aroma, we had better not buy;When choosing color,we should buy  with light color ones .

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Stationery wholesale shops: careful management must have a foothold

       In the rapidly changing  stationery market, if there is not a accurate market positioning,a system of perfect management  and a abundant marketing skills, to do well in the stationery wholesale is just like  to "wait for windfalls".Only choose  products with good quality , with a goodenvironment, supplemented by sales of innovation, so that can be based on the market. If we want to have a long-term development, stationery wholesale shops should mainly focus on the following factors:

      First , brand choice

      Under the trend of market demand,  now the factory are claiming that their product is a brand, but what is the real brand? Only those standing up to the supervision of public opinion, and loved by the consumers are  the brand .Under the patchy  product specification and malicious competition with  the disordered state, to choose good reputation, best product quality, good channels, and perfect after-sale, can largely reduce the management risk.For stationery wholesale businessmen, good choice of stationery brand means the sales to ensure.

       Second, the environmental management

       In the overall environment of a store , the management level is also important. Stores can't just play the role of "charter male".If there is not a operation for the stores' overall  marketing,  and just alone with the  propaganda for their own outlets , it is difficult to drive up the prosperity of themarket.All of dealers  understand that is not afraid of the competition between each other,but  afraid of  there is  no customers.Environmental management is not only on the clean and tidy external environment ,but also very important for the  management of product decoration,those good stationery shop will mainly put the most attractive stationery products  in visible place , especially in such a market with the big competition today , creative stationery of emerge in endlessly ,if we want to see which is loved by the customer,we should  mainly do well in choice.

      Third, improve the management

      To improve the management ability, good business is not just stay in the shelves, and just simply open  the store .Stationery shop owner should keep pace with the times, and choose the products  follow up  the times.If we can find  the products that customers really want  in such manystationery products , or are the  potential student stationery. After all, in a rapidly changing market competition, only choose good product,and  with the aid of good environment, supplemented by sales of innovation, can be based on the market.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Lepusheng stationery analyze the difference between double sided tape and glue

        Glue and double sided tape  often appeared in the handicraft class , they take a fixed effect to the  paper and cardboard paste  in the daily life.They also commonly be used in sealed envelopes,  package tender, pupils' handicraft, mounting, etc.Compared with liquid glue, the small solid double-sided tape is loved by  the vast number of consumers because of its convenient .In recent years,  double-sided tape in correction tape style are  also began to popular in stationery market, more and more consumers use this kind of product due to its strong stickiness and also because it's easy to use .

        So what is the big difference between them on the use ?Lepusheng think that the convenience is the main reason , because we  don't have to wait for liquid glue dry, also don't have to get our hands full of glue, so that it is very important for the people who are pursuiting of quick and convenient .

        Scroll type double-sided tape also known as the  double-sided tape in correction tape style, it can be said to be the  "successor" of  liquid glue.Industry is  in the progress,stationery also in the "progress",too.With the development of the stationery industry,  this kind of  "rising star" is becoming more and more.

        For a long time,Lepusheng stationery always  subdivide all kinds of factors  in product research and development  according to market demand, constantly developing new products, constantly updated products, to provide differentiated product to the consumers.In recent years, the company also pay more and more attention to research and development of double sided tape,so that can bring more double-sided tape of high-quality to customers   in the future development .

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Colorful Stationery Have A Dazzing Appearance But Hidden Trouble Inside

       It is not difficult to find out that the creative and fancy stationery is very popular nowadays, and especially attract  the crowd of students .All these distinctive stationery such as orange erasers ,chocolate pen lead and fruit mud are very attractive .While these dazzing and colorful stationery have  trouble inside , to this intricate market , there are some relevant standards being built ,so stationery consumers should have  clear eyes to buy safty ,environmental friendly and nontoxic stationery.

      Colorful and fancy stationery have trouble inside

      It is the same reaction with  so many parnts and teachers , lots of consumers are worried that it will affect children's attention when using the fancy stationery. While in the market today, these kind of stationery occupy a large part  such as  the good-smell pencils and pens or erasers ,all these products are bad for children's health!

      Standards should be perfect

      Nowadays, the quality of stationery products are uneven, and the main reason is the  faultiness of standards to stationery product in stationery industry.On 1th April,2008, the first compulsive standard"The Requirement  of Using Student Stationery" is  putting into implementation . According to this standard, the stantionery with good-smell is prohibitive, however, after few years ,in the market today,we still can see all kinds of good-smell stationery.Therefor , though there are some relevant standards, and still lack of  executive force and  regulation ,finally,the so called "standard" just became "much cry and little done".

      Few step to choose a quality good

      It is best to choose a quality good when purchasing stationery, or in can be hard to distinguish the quality. Parents should put "safty, environmental friendly and nontoxic" to the first place .Let's put correction tape as an example .First is "see",we should check the brand , place of production and certification, then observe whether the appearance is bright and tidy or not ,and the name of the brand is  clear or not .Second is "touch",when touching the products ,we can feel whether the quality  is   burly enough.Third is "smell", it should not have a pungent smell and it is good for us to choose the tasteless one. Fourth is "using", though this step we can see whether the quality is good or not !According to the four steps above , we can choose out the good-quality correction tape!

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Small stationery can also give you a big fun of life

      Creative products are the essential part in life ,and the soul of an enterprise's products.The correction tape also have their own attitude of shape.Maybe a little creation will make a  simple things increase a lot of bright spots. As a fashionable stationery  brand, Lepusheng stationeryoccupy the market with the core of innovative design ,and the stationery products with  the brand, innovation, environmental protection, practical quality .It is the first big  fixed industry brand in China.

     Here,let's take a look at the correction tape which is full of novelty and fun ideas.Small stationery, also can give you a big fun of life!

     Lepusheng 9951 "three kingdoms" aeroplane chess student stationery with originality Correction tape,it will take you into the romance of The Three Kingdoms era.Two fierce mode, funny and funny punishment rules, it is a  correction tape with a very fun game of aeroplane chess , cooperate aeroplane chess and dice,will make your  hands and brain active, such a funny  and educational correction tape!

      Do you want to know what day is it today?Please take a look at your delicate and fun correction tape 9947 with calendar function, then it will be clear at a glance!The structure design is clever, the modelling is unique, good quality and fashion trends get together !Such  innovative stationery will naturally give you a lot of fun in life!

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Lepusheng Eyeshield Correction Tape with Two Colors ,Using Yellow book As One Wishes

       Along with the increasing use of  cowhide eyecare book with retro style, Lepusheng stationery in order to cater to the demand of the market, we make continuous innovation, introduce to you about a double belt with double color ,namely an eyeshield correction tape with a head of white and  a head of yellow , meet your demand when you use different books or papers .Let's see this kind of  tape:
 

 9934 double sides with double colors eyeshield correction tape 8M

meet the different demands when using yellow or white paper

 

Lepusheng 9932 double colors correction tape 12M

Bring experience of dual power, the color is pure and fresh, and comfortable, comparative and bright.