Lepusheng science: the effective method to correct posture of holding pen

           Recent years, as parents concerned about their children's education,stationery consumption affect  the main concept of  the students and parents .Aiming at this phenomenon, more and more stationery manufacturers began to think more of them, and design somestationery products that loved by them.To attract the attention of parents, only new unique and creative thinking is not enough, for adults, those stationery in  pragmatism is an eternal theme.

          There are many novelty pen straightening machine in the current market, they have different prices, forms.Pen straightening machine can correct bad posture,they are the "killer"of  the parents who are concerned about children education.In fact, there are a variety of  reasons that cause the wrong pen of their children.Maybe there is a plenty of congenital bad development,or visual motor coordination ability is poor;Some are associated with the teaching of teachers and parents.Once children writing with a pen when the growth of their hand muscle is not perfect ,or once the parents and teachers do not pay attention to the cultivation of the correct posture to hold a pen, and maybe due to the psychological needs of utilitarianism,they force their child to finish homework for a long time to write,so that it will be easy to form the wrong position to hold a pen. To rectify the child's wrong posture to hold a pen, there are lots of pen straightening machine in the market, regardless of their effect,but in fact,to correct posture of holding a pen, we have summarized some useful methods from the network, it is done with a elastic ring , the following is for your reference:

         Method one:

Step 1: find a elastic ring

Step 2:  make a small circle on the elastic

Step 3: put the pen in the small circle then strain it

Step 4: reach the four fingers except the thumb inside the circle

Step 5: hold hands, to do the right posture of holding pen

         Method two:

Step 1:make the elastic ring into shape of "eight"

Step 2:put the shape of "eight" together into two circles

Step 3: trap a pen into the elastic ring

Step 4: hold one of the circles and put it tight

Step 5: four fingers put  into the circle till to the palm

Step 6: holding hands and do the right  posture of holding a pen

 

        Method three:

Step 1: put the elastic ring on the four fingers of right hand (except the thumb)

Step 2: put a pen into the palm  from the top

Step 3: by wrapping elastic two loops with the pen

Step 4: holding hands and do the right  posture of holding a pen

 

         Method four:

Step 1: put the elastic rang into the thumb, forefinger and the middle finger on the roots

Step 2: insert the top of the pencil down from upper elastic rang, after stretching out ,it just stay on the root

Step 3: press the top of the pen with180 degrees

Step 4: hold the pen in a correct posture

        The above methods are all fix the pen with a elastic circle, it not only can help children deal with the problem of holding pen ,but also help children master the correct posture more quickly,give it a try.but don't write in a long time.In this correct way,the children probably will gradually get into the habit in 21 days, then you can gradually remove the elastic circle.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Office stationery need to change and brand stationery is a trend

        With the rapid change of stationery industry, the industry is becoming more and more mature, while it will bring new requirements at the same time when changing .Whe the current domestic office stationery industry in the reshuffle stage, the management is transform into the elaborating management from the vulgar management .From the product competition, price competition, marketing competition to the competition of product development, brand culture and brand service competition.

         As the  "uprising" of young consumers,demands of stationery products is changed obviously.From the pursuit of stationery shape before to the requirement of the quality of office stationery, the concept of the after 90 new generation group is becoming more and more mature ,and this will virtually change the production concept of stationery products.According to statistics, there are almost 10 thousand stationery manufacturing enterprises in China,but few of them are stationery brand enterprises .In the office stationery market, it is equal split  between domestic and foreign enterprises stationery brand.In this half of the market share , only 30% office stationery with the brand, the remaining 70% is still in the state without brand.Due to the lack of domestic office stationery brand, make foreign and joint venture stationery brand have good performance in various shopping malls .Especially the high-end office stationery ,the  market almost dominated by foreign brands.

          Thus it can not get all when only have the capital strength in office stationery market, the research and development, marketing, brand, human resources,any one of  these system engineering can be omitted.At the same time, because the office stationery brand management has its particularity, only held the pulse of office stationery market , to arrange specific kinds of office stationery, category, price, production volume.

          Office stationery market competition can be said to be a "war", the large-scale "war" starts in the stationery industry, if enterprises still follow traditional thought to develop the office stationery market ,then it will surely a lost battle.Stationery enterprises will only improve the marketing consciousness of enterprise brand , then the overall strength of enterprise can be improved ,too .Upgrading of  product innovation is actually related with  the marketing ideas .Only changes with the change of the market,so that we can  constantly get and grasp new development opportunities.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Students stationery tend to "pragmatism"

         At the early stage of the school, it is easy to see a lot of lovely students stationery,they are not only having a powerful function but also a creative stationery ,and this is the key to attract young consumers in recent years, in order to catch these groups,stationery manufacturers also produce lots of fancy stationery.While it is not hard to find these fancy stationery in cartoon shape are  slowly reducing at stationery stores,instead, about seventy percent of the stationery are  the kind of pure and fresh stationery.

         In our impression,office stationery are most of the white-collar workers' favorite, especially the enterprises and institutions usually bulk purchase simple stationery.In fact, most of the young consumers not only like fashion elements of literature and art that   young people like , but also the simple and practical style.As high school students and college students like the simple style of stationery,so that they slowly growing up in the market.If it is divided into student stationery and office stationery according worker or not worker before,then this standard is not  right now.

         In the student groups, the junior middle school and primary school students can easily be attracted by the beautiful stationery products, apart from the actual consumer demand, fun is the main driver that they choose to buy the product.But it is not all for high school and college students , they have more personality,and know more about their real demand, although these individualizing consumer groups pursue creative stationery, they not only pursuit of beautiful appearance,but also the style and the quality requirements of stationery products .So the brand stationery is more popular in many stationery products.To establish a brand image in the fierce competition in the stationery market is very important in the future .

         This changes in the consumption of stationery market also indicates consumer demand for the stationery is changing ,too , the market is becoming more and more sophisticated, and more professional.There are  thousands of kinds of stationery brands in the past, but the quality is uneven.With the development of the stationery industry, with more than hundred remaining after elimination, in fact the change of stationery products  is according to consumer demand.

          Of course, no matter how does the consumption idea change, it is the most basic guarantee to ensure the quality and healthy of the stationery products for stationery manufacturers .

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Fairs warning us the situation of stationery export is still severe

         See from the "barometer" of  Canton fair  which is just-concluded, at present in China, The situation of stationery exports  is still severe.No matter the number of  purchaser audience or the turnover, this session of Canton fair, did not meet the  expectations, such data also shows that the situation of foreign trade in China is still has difficulties.

         Export situation is still severe

          According to the latest data released by the closing news conference,the accumulative total volume of  the115th Canton fair is 31.051 billion dollars, this is the minimum volumes since 2006, except in 2009..At the same time,the total overseas buyers in this session of the Canton fair is188000 , it is 0.81% less than the 114th,and 7.23% less than the 113th.From these datas ,we can easily see that both of the number of buyers and export volume are a drop .

         Recovery of foreign trade bings a certain market opportunities, but companies are bearing the rising cost .Although prices in some stationery manufacturers  remain consistent with that of last year, but the price advantage compete with the foreign competitors has lost with the rising cost .Since this year, the RMB at the spot exchange rate against the dollar has fallen by 2.6%.Experts have said the RMB will rise in long term ,but in truth it is greatly weakening, the uncertainty is greatly increased the difficulty of negotiation and clinch a deal.

        Mainly take short and medium orders and the long orders' proportion is low

        It can be seen from the depressed Canton fair,there is not much in clinch a deal.Many exhibitors said that the main reason to take part in Canton fair is to meet old customers and contact feelings with them, then stable orders,and it is hard to unearthed new customers, new customers always take the short orders, or small orders.Due to old customers know much about the export tax rebate rate and  labor costs  for the majority of export stationery enterprises , as soon as  the RMB devalued, they will require reducing prices, but once the RMB appreciation in the future ,then the  meager profit business could operate at a loss.As a result, many salesman even have a big orders, they will dare not sign those long orders beyond 3 months  .

        "Short orders become the main current is the normal situation of Canton fair in recent years,  people said that overseas purchasers are generally cautious when having orders , many Chinese companies affected by exchange rate fluctuations, rising prices of raw materials, the increase of labor costs , and international trade friction and other factors,so that they do not dare to receive the big, long orders.They think that it is difficult to reverse the situation of short orders become the main current in Canton fair  in the short term .

        See from many stationery fairs ,it is visible on a growing number of stationery merchants began to increase investment in research and development, to win with new, launch all kinds of new stationery ,And there are also more products with characteristics of low carbon, environmental protection functions .So speed up the transformation and upgrading, and cultivating new and competitive advantages of foreign trade is the inevitable choice of enterprise for survival and development in the future.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Stagnancy in stationery due to the rising costs

        According to the survey, majority of stationery manufacturers recently not only face with the pressure of  intense competition in the market  ,but also the high cost .The rising prices lead to the stationery production of raw materials cost, transportation costs, and labor wages have a comprehensive rose in the stationery market.This will make the sales of stationery products in trouble at the same time, then the seller will be in a dilemma.

        Stationery production cost including the rent, workers wages and raw material and the dealer's cost including store rent, sales staff salaries and operating expenses, if one of the link cost increased, then will cause the rising cost of channels.And the current market situation is in the way of  superposition of cost , therefore, the stationery price is  imperative.But, in the form of price increases to absorb cost is obviously cannot be accepted by consumers, so the market will be smaller, then the profits will be lower and lower,while it is unrealistic that  stationery manufacturers consume the cost themselves .

          See from the Internet in recent years ,the blowout phenomenon of stationery sales make a lot of enterprises in the industry began to change management ideas,they expand sales channels, alleviate the pressure of the industry.E-commerce has brought the change of consumer behavior, online shopping has become a new marketing method, and it is also a new sales channel for many stationery stores.Due to the cost  of electronic commerce is far more cheaper than the cost of the entity shop ,so more and more business rookie are also turned on the electricity work.

         Experts  thinks,  the core of stationery and office supplies company is marketing, and the core of marketing the terminal ,the core of  terminal is store sales, while the core of store sales is to create value for consumers.And electronic commerce arises for the quicker ,more convenient and more cheap consumption for consumers,  so consumers is the core.So that  only to win the market, especially under the fierce market competition, all the merchants can bring more benefits and better service to consumers , how to stand out from the crowd is a new task for stationery stores.

(This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)

Observation from the 115 Canton fair: fashional and multi-functional stationery become the "evergreen tree"

        Stationery industry is the most rapid development and the most perfect in the light industry in China .In recent years, stationery industry is an advocate of healthy environmental protection,the fashional and multi-functional stationery has become a "evergreen tree" in gift show ,and sought after by buyers.This also can be seen from the recent 115 Canton fair.

 

        Creative stationery emerge in endlessly

        As the window of opening to the outside for China, Canton fair is an important platform for foreign trade enterprises to obtain overseas orders, in the current background of "cold"  ,many foreign trade enterprises will be focus on the self-help, its willingness of participation  is very strong.At the fair ,it is not difficult to see that lots of stationery manufacturers presented their unique stationery products as a new product display, the creative stationery is not the first time to be attented, in recent years, those stationery with fashional designs and multi-functional are attented by many businesses.With the improvement of consumer demands for stationery products,creative stationery and characteristic stationery arises quickly.

        Green products being concerned

        According to the statistics, 77% of Americans said that the enterprise of "green" image will stimulate their desire;94% of Italians, said they will  choose and buy goods by taking into consideration of  "green products".While a domestic survey shows that 53% of respondents think environmental protection products in the Chinese market price is a little bit higher, but there are still more than 71% of respondents said they would spend 10% of the money to buy green products.In many environmental protection products, green and environmental protection stationery is quite popular with the market.Green stationery  also let many exhibitors show the green brand, then "lure" audience.

 (This article is provide by Lepusheng,please indicate the source and add linkwww.lepusheng.com if reprint)